TOUCHSTONE
Data driven go-to-market framework.
The Touchstone framework provides businesses with a clear go-to-market framework that is based on four key principles; audience, proposition, user experience and investment strategy.
Audience
Understand your optimal audiences for acquisition. Testing audience engagement levels identifies, uncovers and confirms audiences that should be key targets for greater investment.
Proposition
Understand how to effectively to communicate your business’ proposition. We implement a framework for analysis and testing your value proposition against your target audience profiles.
User Experience (UX)
Obtain a clear insight into your most efficient user journeys in order to maximise efficiency and minimise acquisition costs. This also assists in identifying undetected UX issues that limit potential.
Investment Strategy
Model investment and ROI accurately. Appraise real world in-market test data to make accurate cost and revenue projections as opposed to forecasting on estimations which is limited in effectiveness.